The flagship iQOO 15 is all set to grab attention once again as the brand launches its brand-new Apex colour variant today, April 1, at 12 PM IST in India. Originally introduced last year, the smartphone already made a strong impact in the premium segment, and now the fresh design update is expected to boost its appeal further. The launch today is focused on aesthetics, as the new variant brings a striking look while retaining the same powerful specifications.
iQOO 15 Apex Colour Launch Today in India
The company has officially confirmed that the iQOO 15 Apex colour variant will launch today at exactly 12 PM IST. This new version will be available for pre-orders starting today via Amazon, making it easily accessible for buyers across India.
The Apex variant is essentially a rebranded version of the “Lingyun” colour that was earlier introduced in China. With this addition, the total number of colour options in India will now increase to three, joining the existing Alpha Black and Legend variants.
New Apex Design Brings a Fresh Premium Look
The biggest highlight of today’s launch is the all-new Apex design. The smartphone features a unique patterned rear panel that combines grey and red tones, giving it a bold and premium appearance.
The flat metal frame continues with a refined grey finish similar to the Legend variant. While the design gets a noticeable upgrade, the overall build quality and form factor remain consistent with the original model.
This makes the Apex variant a great choice for users who want flagship performance with a refreshed and stylish look.
Display and Performance Remain Flagship Level
Despite the new colour launch, the specifications remain unchanged, which is actually a positive as the device already offers top-tier hardware.
The iQOO 15 features a large 6.85-inch 2K Samsung M14 8T LTPO AMOLED display. It supports up to a 144Hz refresh rate, delivering ultra-smooth visuals along with an impressive peak brightness of up to 6000 nits.
Powering the device is Qualcomm’s flagship Snapdragon 8 Elite Gen 5 chipset, built on a 3nm architecture. It is paired with up to 16GB LPDDR5X RAM and UFS 4.1 storage, ensuring high-end performance for gaming, multitasking, and heavy usage.
Massive Battery with Fast Charging Support
One of the strongest features of the iQOO 15 is its huge 7000mAh silicon-carbon battery. This ensures long-lasting performance even for power users.
The device supports 100W wired fast charging and 40W wireless charging, making it highly convenient for users who need quick top-ups throughout the day.
Advanced Camera Setup for Photography Lovers
The smartphone comes equipped with a powerful triple rear camera system. It includes a 50MP primary sensor, a 50MP periscope telephoto lens, and a 50MP ultra-wide camera.
For selfies and video calls, the device offers a 32MP front camera. The camera system is designed to deliver high-quality images with improved color accuracy and zoom capabilities.
Gaming and Additional Premium Features
The iQOO 15 is also built for gamers and power users. It includes a dedicated Q3 supercomputing chip, advanced cooling system with an 8000mm² VC chamber, and support for PC-grade ray tracing.
Additional features include IP68 and IP69 ratings for durability, dual stereo speakers, 3D ultrasonic in-display fingerprint sensor, IR blaster, and support for WiFi 7 and Bluetooth 6.0.
Price and Availability Details
The iQOO 15 was originally launched in India at a starting price of Rs 72,999 for the base variant with 12GB RAM and 256GB storage.
With today’s launch, the Apex variant will be available at a similar price point. Pre-orders begin today, April 1, right after the official launch at 12 PM via Amazon.
Final Thoughts
The launch of the iQOO 15 Apex colour variant today is clearly aimed at refreshing the lineup without altering its already powerful hardware. With a premium new design and unchanged flagship specifications, it continues to be one of the most feature-packed smartphones in its segment.
If you were already planning to buy the iQOO 15, today’s launch gives you a stylish new option without compromising on performance.