Ducati Factory Made Customisation Program Launched: Build Your Dream Bike Directly from the Factory

Ducati has officially introduced a new bespoke customisation program called Ducati Factory Made. Launched initially in Europe, this program allows enthusiasts to personalize their motorcycles right on the production line, ensuring that the bike arrives at the dealership exactly as envisioned by the owner.

The program debuts with the Multistrada V4 family and offers an extensive range of aesthetic and performance upgrades that go far beyond standard accessory bolt-ons.

Direct Integration with the Production Line

The “Factory Made” initiative is designed to streamline the modification process. Instead of buying a stock bike and adding parts later, customers can now use the online configurator to build their ideal machine.

Currently, the program supports the following models:

• Multistrada V4 and V4 S
• Multistrada V4 Pikes Peak
• Multistrada V4 RS

Once the design is finalized online, the configuration is sent to a local dealer for a formal quote and order placement.

Premium Components and Performance Upgrades

Ducati is offering a diverse catalog of high-quality components to ensure each bike is unique. Key customisation options include:

• Wheels: Options for cast wheels in various colors, forged light alloys, or classic spoke wheels.
• Technical Bits: Custom-colored brake calipers and rear frames.
• Ergonomics: Personalized height-adjustment options and custom suspension setups to suit the rider’s stature and riding style.
• Accessory Packs: Integration of parts from the existing Touring, Adventure, Sport, Tech, and Enduro packages.

Exclusive Colors and Lamborghini Partnership

One of the most exciting aspects of the program is the expanded color palette. Ducati has introduced three distinct themes—Icone, Style, and Sophistication—each offering a unique paint finish. For those seeking a racing edge, the Performance and Ducati Corse liveries are also available.

In a standout move, Ducati has leveraged its partnership with Lamborghini. Customers can now choose from five iconic shades from Lamborghini’s “Ad Personam” bespoke palette:

1. Viola Pasifae (Purple)
2. Arancio Xanto (Orange)
3. Giallo Belenus (Yellow)
4. Blu Uranus (Blue)
5. Verde Scandal (Green)

Availability

While the Ducati Factory Made program is currently exclusive to the European market, it is expected to roll out to other global regions in the near future. This move marks a significant step for Ducati in providing a truly “tailor-made” experience for premium motorcycle buyers.