Chery’s Exeed EX7 Set for April 17 Launch: A Global First for ‘Aviation-Grade’ Digital Braking

WUHU, China – Chery’s high-end subsidiary, Exeed, is poised to disrupt the global automotive landscape on April 17, 2026, with the official market launch of the EX7 SUV. The flagship model—an evolution of the Exlantix ET designed for international markets—arrives as the world’s first mass-produced passenger vehicle to feature a pure Electronic Mechanical Braking (EMB) system.

The EX7, which opened for blind pre-orders on March 18, represents a leap toward “dry” automotive architecture by eliminating traditional hydraulic fluids and hoses entirely.

The Death of Hydraulics: Aviation Tech for the Road

The defining feature of the EX7 is its aerospace-inspired EMB system. Developed over three years, this technology replaces the century-old hydraulic master cylinder and oil lines with high-speed digital actuators.

According to Chery’s Executive Vice President, Li Xueyong, the system solves several critical engineering hurdles:

• Response Time: The EMB system reacts in just 90 milliseconds, nearly three times faster than the 280-millisecond average of traditional hydraulic setups.
• Safety: The millisecond-level precision significantly shortens emergency stopping distances—recorded at an impressive 33 meters from 100 km/h.
• Intelligent Nerves: When paired with the Flying Fish Chassis 3.0, the braking system acts as a digital nervous system, offering superior stability during high-speed maneuvers and 15% better energy recovery through regenerative braking.

Powertrain Diversity and Range

Chery is catering to both pure-electric enthusiasts and those with range anxiety by offering two distinct powertrain architectures:

1. Pure Electric (BEV) Variant:

• Battery: 97.682 kWh (CATL ternary lithium).
• Performance: Dual-motor configuration (123 kW front / 230 kW rear) delivering 353 kW (473 hp).
• Range: Between 682 km and 726 km (CLTC).
• Charging: 800V high-voltage architecture allows a 30% to 80% charge in just 9 minutes.

2. Range-Extender (EREV) Variant:

• Engine: 1.5T high-efficiency generator.
• Electric Range: Up to 203 km on battery power alone.
• Total Combined Range: Exceeding 1,500 km, placing it among the leaders in long-distance travel.

Minimalist Luxury and Spatial Design

Standing at 4,988 mm long with a massive 3,000 mm wheelbase, the EX7 is positioned as a mid-to-large luxury five-seater. The exterior follows a “modern minimalist” aesthetic, featuring seamless full-width LED strips and a roof-mounted LiDAR sensor for advanced autonomous driving.

Inside, the cabin is dominated by a 30-inch 6K integrated display that merges the driver’s console with a passenger entertainment hub. Premium amenities include:

• Zero-Gravity Seats with massage, ventilation, and heating.
• An intelligent Cooling & Heating Refrigerator (-18°C to 50°C).
• A 23-speaker panoramic audio system with 2,880W output.

Market Outlook

With an estimated price range of 200,000 to 280,000 yuan ($29,000 – $40,000 USD), the Exeed EX7 is taking a direct shot at established competitors like the Li Auto L8 and Aito M8. By standardizing aerospace-grade braking and 800V charging, Chery isn’t just selling a luxury SUV; it’s signaling a fundamental shift in how future vehicles will think and stop.