The mid premium smartphone segment in India is heating up with the launch of the Samsung Galaxy A37, which now competes directly with the Poco X8 Pro Max and Vivo V70. All three devices offer modern hardware including AMOLED displays with 120Hz refresh rate, powerful chipsets and 50MP cameras.
However, each smartphone targets a slightly different audience. While Samsung focuses on long term software support, Poco emphasises raw power and battery life, and Vivo aims to deliver a balanced experience with premium camera capabilities.
Price in India
The Samsung Galaxy A37 starts at Rs. 41,999 for the 8GB + 128GB variant, while the 8GB + 256GB model is priced at Rs. 47,499 and the 12GB + 256GB version costs Rs. 52,999.
The Poco X8 Pro Max is slightly higher in base configuration, starting at Rs. 42,999 for 12GB + 256GB and going up to Rs. 46,999 for the 512GB variant.
The Vivo V70 is priced at Rs. 45,999 for the 8GB + 256GB model, while the 12GB + 256GB variant is available for Rs. 49,999.
| Model | Base Variant | Mid Variant | Top Variant |
|---|---|---|---|
| Samsung Galaxy A37 | Rs. 41,999 (8GB+128GB) | Rs. 47,499 (8GB+256GB) | Rs. 52,999 (12GB+256GB) |
| Poco X8 Pro Max | Rs. 42,999 (12GB+256GB) | — | Rs. 46,999 (12GB+512GB) |
| Vivo V70 | Rs. 45,999 (8GB+256GB) | — | Rs. 49,999 (12GB+256GB) |
Display and Software
Samsung Galaxy A37 features a 6.7 inch Full HD Plus Super AMOLED Plus display with a 120Hz refresh rate and Vision Booster technology. It runs on Android 16 with One UI 8.5 and promises up to six years of software and security updates, making it ideal for long term users.
Poco X8 Pro Max comes with a larger 6.83 inch AMOLED display, also supporting a 120Hz refresh rate. It runs on Android 16 based HyperOS 3, offering a smooth and feature rich interface.
Vivo V70 offers a slightly smaller 6.59 inch AMOLED display with 1.5K resolution and 120Hz refresh rate. It runs on Android 16 based OriginOS 6, known for its clean and fluid experience.
| Model | Display | Refresh Rate | OS |
|---|---|---|---|
| Samsung Galaxy A37 | 6.7 inch FHD+ Super AMOLED+ | 120Hz | Android 16, One UI 8.5 |
| Poco X8 Pro Max | 6.83 inch AMOLED | 120Hz | Android 16, HyperOS 3 |
| Vivo V70 | 6.59 inch AMOLED 1.5K | 120Hz | Android 16, OriginOS 6 |
Performance and Battery
Samsung Galaxy A37 is expected to be powered by the Exynos 1480 chipset, paired with up to 12GB RAM and 256GB storage. It packs a 5,000mAh battery which can last up to two days under moderate usage.
Poco X8 Pro Max stands out with its powerful 3nm MediaTek Dimensity 9500s processor. It includes 12GB LPDDR5x RAM and up to 512GB UFS 4.1 storage. The biggest highlight is its massive 9,000mAh battery with 100W fast charging and reverse charging support, offering up to three days of usage.
Vivo V70 is powered by the Snapdragon 7 Gen 4 chipset built on a 4nm process. It is paired with LPDDR5x RAM and UFS 4.1 storage. The device packs a 6,500mAh battery with 90W fast charging, balancing performance and endurance.
| Model | Chipset | RAM & Storage | Battery | Charging |
|---|---|---|---|---|
| Samsung Galaxy A37 | Exynos 1480 (expected) | Up to 12GB, 256GB | 5000mAh | — |
| Poco X8 Pro Max | Dimensity 9500s (3nm) | 12GB, up to 512GB | 9000mAh | 100W fast, 27W reverse |
| Vivo V70 | Snapdragon 7 Gen 4 (4nm) | 8GB/12GB, 256GB | 6500mAh | 90W fast |
Camera and Design
Samsung Galaxy A37 includes a triple rear camera setup with a 50MP primary sensor, an ultra wide lens and a 5MP macro camera. It weighs 196g and has a slim profile.
Poco X8 Pro Max features a dual camera system with a 50MP primary sensor with OIS and an 8MP ultra wide camera. It also offers a 20MP front camera but is slightly heavier at 218g.
Vivo V70 delivers the most advanced camera system among the three. It features Zeiss tuned triple cameras including a 50MP primary sensor with OIS, a 50MP telephoto lens and an 8MP ultra wide camera. It also includes a 50MP front camera for high quality selfies.
In terms of durability, both Samsung Galaxy A37 and Poco X8 Pro Max come with IP68 rating, while Vivo V70 goes a step further with IP68 and IP69 certification.
| Model | Rear Camera | Front Camera | Weight | Protection |
|---|---|---|---|---|
| Samsung Galaxy A37 | 50MP + Ultra wide + 5MP macro | 12MP | 196g | IP68 |
| Poco X8 Pro Max | 50MP (OIS) + 8MP ultra wide | 20MP | 218g | IP68 |
| Vivo V70 | 50MP (OIS) + 50MP telephoto + 8MP ultra wide | 50MP | 194g | IP68 + IP69 |
Which One Should You Buy
If you want a reliable smartphone with the best long term software support and consistent performance, the Samsung Galaxy A37 is a solid choice.
For gamers and power users who need top tier performance and an exceptionally large battery, the Poco X8 Pro Max is the best option.
If your priority is camera quality, premium design and an all round flagship like experience, the Vivo V70 stands out as the most balanced device among the three.
| User Need | Best Choice |
|---|---|
| Long term software support | Samsung Galaxy A37 |
| Gaming and performance | Poco X8 Pro Max |
| Camera and balanced features | Vivo V70 |